Jonathan Brough

Jonathan is a founding partner of Uspire and brings over 30 years’ international business experience across Europe, North America, Africa and Asia Pacific. A Chartered Systems Engineer by profession, Jonathan has held senior roles within global food and pharmaceutical organisations, combining technical expertise with deep commercial insight to help businesses solve complex challenges and deliver sustainable growth.

Jonathan specialises in commercial capability, negotiation strategy and behavioural change, helping teams understand the thinking, behaviours and preparation required to achieve better outcomes. He works with commercial teams to transform negotiation from a transactional process into a structured, strategic discipline, creating robust negotiation plans that deliver value for both organisations and their customers.

With 10 years’ experience leading grocery and wholesaler account negotiations across the UK and Ireland, Jonathan brings first-hand understanding of the challenges facing commercial teams when managing complex customer relationships. His approach combines practical experience, analytical thinking and a deep understanding of procurement, supply chain and commercial dynamics.

An internationally experienced business director, Jonathan is a Member of the Chartered Institute of Procurement & Supply (MCIPS), a qualified engineer (MIET) and holds an MBA in General Business from Henley Management College. Throughout his career, he has worked with and developed a range of international FMCG businesses, and now applies this experience through the companies he has founded, co-founded and supported as a board member.