Peter Cooper

Peter brings over 25 years’ commercial leadership experience across FMCG, B2B and not-for-profit sectors, with a strong track record in sales leadership, capability development and people-focused performance improvement. Throughout his career, he has gained extensive experience leading commercial teams, building customer relationships and helping organisations achieve sustainable growth.

A qualified ICF Coach (International Coaching Federation) and ILM (Institute of Leadership and Management) Online Master Trainer, he combines professional coaching expertise with deep commercial experience to help individuals and teams unlock their potential. His warm, compassionate and engaging style creates an environment where people feel supported, challenged and empowered to grow.

He specialises in sales effectiveness, leadership development, coaching and commercial capability. He brings practical insight from decades spent operating in demanding business environments, helping teams translate learning into action and build the confidence, skills and behaviours required for success.

Peter combines a genuine passion for people with a practical understanding of what it takes to deliver results in complex commercial environments.