Mark is a founding partner of Uspire and has over 30 years of FMCG commercial experience, having held senior leadership roles across global organisations. His final corporate role was VP Global HR for JT International, where he gained first-hand insight into the importance of building capability, developing leaders and creating high-performing teams.

Over the past 12 years, Mark has led two successful training businesses and coached sales teams in 42 countries, across 24 businesses and 9 industries. He combines deep commercial expertise with relentless enthusiasm for designing and delivering commercial programmes that inspire people, strengthen performance and create lasting behavioural change.

Mark leads Uspire’s Commercial Academies, delivering a mean ROI of 5:1. He is the creator of the ‘Leader as Educator’ approach, a concept he has developed and delivered across business and sport since 1998. His work focuses on helping leaders become better coaches, educators and multipliers of talent, enabling teams to perform at their best. His recently published book, The Captaincy, captures many of the lessons, experiences and leadership insights gained throughout his remarkable journey.

Mark is passionate about helping leaders unlock the potential of their people, creating confident, capable teams that deliver exceptional results.

Following a 20-year career in consumer goods, Chester now works across industries with leaders and commercial teams facing growth, change and performance challenges.

He helps commercial leaders cut through complexity, strengthen capability and turn ambitious strategies into practical results. He brings the rigour of a strategist and the pragmatism of a practitioner to every commercial challenge

Chester leads Uspire’s work in strategy development and implementation, while building capability across sales, marketing and category management through consulting, coaching and training. He combines strategic rigour with hands-on commercial experience to create solutions that are relevant, practical and built to deliver lasting results.

Chester is a qualified brewer, holds a degree in Biotechnology and an MBA, and is a C-me accredited and Liberating Leadership practitioner.

Amanda brings 20 years’ commercial leadership experience across the UK, Ireland, EMEA, Asia and the US, having held senior FMCG roles through to Commercial Director level. Having led teams and delivered growth inside global organisations, she understands first-hand what commercial performance demands.

She specialises in commercial leadership, negotiation and customer strategy, designing and delivering global capability programmes that strengthen confidence, sharpen execution and improve performance. An accredited Insights Discovery Practitioner, Amanda combines commercial expertise with practical facilitation to help leaders and teams perform under pressure. She uses her practical mix of mindset, skillset and toolset for leading edge commercial influence to help sales teams to work better with each other and with their customers.

Amanda has worked with teams in publishing, biscuits, industrial cleaners, banking, desserts, sandwiches, construction, fine art, engineering, fintech, healthcare, beer, bus tickets, baby food, and more!

Amanda is passionate about helping organisations build commercially confident leaders who create lasting impact.